Brand identitySocial ad campaignWatches & lifestyle
Vexro
A modern watch brand that needed to feel premium without leaning on the gold-and-black clichés the category defaults to — so the mark leads with a cool teal gradient instead.
A modern watch brand that needed to feel premium without leaning on the gold-and-black clichés the category defaults to — so the mark leads with a cool teal gradient instead.
Most watch brands reach for the same visual language — gold foil, black marble, serif wordmarks. Vexro wanted to stand apart while still reading as premium. We built an interlocking "V" mark in a teal-to-cyan gradient, paired it with a clean black wordmark, and carried that cooler palette through a full product ad campaign — two hero pieces (a two-tone dial and a gold-and-maroon dial) shot across multiple settings, plus a lifestyle piece showing the watch worn in context.
Two hero products, shot across contrasting settings so the feed never repeats itself.
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