Rebuild the site without resetting the clock.
A redesign is the most dangerous project a business with existing traffic can commission, because the usual way it goes is: new site launches, rankings collapse, nobody notices for six weeks. We treat the traffic you already have as the asset it is, and rebuild around it.
Why sites get redesigned
Four reasons, and what each one actually needs.
The right fix depends entirely on which of these you are. Getting that wrong is how people spend $8,000 solving the wrong problem.
“It looks a decade older than we are”
A credibility problem. The fix is design and copy, not a platform migration. Usually the fastest and cheapest of the four.
“It gets traffic but no enquiries”
A conversion problem. The fix is structure and copy — what the page asks the visitor to do, how soon, and how much doubt is left unanswered before it asks.
“It is unusable on a phone”
A layout problem, and an expensive one, because most of your visitors are on a phone. Mobile-first rebuild, tested on real devices rather than a browser window dragged narrow.
“It takes forever to load”
A weight problem — usually a theme, a page builder and eleven plugins stacked on each other. Hand-built code removes the cause rather than compressing the symptom.
How a safe redesign runs
Seven days, with the rankings held.
- BEFORE ANYTHING
Inventory
We list every URL on the current site, which ones have traffic and links, and which ones are dead weight. That list decides the structure — not a sitemap drawn from scratch.
- DAY 0
Fixed price and scope
You get the number, the date and what is included, in writing, before you pay.
- DAY 2–4
Design and copy on the pages that earn
The pages carrying your traffic get rebuilt first and most carefully, keeping the titles and headings that are already working.
- DAY 5–6
Redirect map and build
Every old URL is mapped to its new home. Anything that moves gets a 301. Nothing is left to a catch-all rule pointing at the homepage.
- DAY 7
Launch and watch
We publish, re-submit the sitemap, and watch for crawl errors in the first days rather than handing over and disappearing.
What protects your traffic
The unglamorous list that decides whether this works.
- A full URL inventory before design starts, not after launch.
- One-to-one 301 redirects — every moved page to its closest equivalent, never a blanket redirect to the homepage.
- Titles and headings preserved on the pages that already rank, rather than rewritten for the sake of it.
- Content migrated in full, including the old blog posts that are quietly earning links.
- Schema, sitemap and robots rebuilt and resubmitted at launch.
- Speed improved, not degraded — a redesign that loads slower than the site it replaced has failed even if it looks better.
If you have an agency proposal in front of you, this is the list to check it against. If redirect mapping is not named in it, ask why.
Proof
Rebuilds you can watch running.
Four of the sites in our portfolio are recorded end to end, so you can judge the finished thing rather than a screenshot.
Bristol Auto Repair
A garage whose customers could not find a phone number in the first three seconds. Rebuilt around one action: tap to call.
DSCAPE
An architecture and construction studio whose work deserved better than the site presenting it.
HAFSAY
A jewellery brand moving from a generic storefront to something that looks like a brand.
FAQ
Redesigns, answered.
Will a redesign lose my Google rankings?
How much does a website redesign cost?
How long does it take?
Can you keep our existing brand?
What if only part of the site is bad?
Do you migrate our content?
Send us the site you are embarrassed by.
We will tell you which of the four problems you actually have, what it would cost to fix, and when it would be live — before you commit to anything.
Get a redesign quote → See the price list