One café identity that survives being handed to someone.
A coffee shop lives on repeat custom, and repeat custom comes from being recognised. This identity had to work on a cup held at arm's length, a bag carried down the street, a menu read in twenty seconds, and a story watched with the sound off.
The brief
A café brand is not a logo.
It's everything a customer touches.
Most small cafés end up with five versions of themselves: one on the sign, another on the cup, a third on the menu, and something entirely different on Instagram. It quietly costs them recognition every single day.
So this was built as one system from the start. A single cup-and-steam mark, one warm brown, one typographic voice — then applied to every surface a customer actually meets.
The mark is drawn in a continuous line so it reproduces cleanly at any size: embossed on a paper bag, printed on a sleeve, stamped on a cup, or rendered at thumbnail size on a phone.
The menu was treated as a design piece rather than a price list — grouped by how people order, priced clearly, and laid out to be read at a counter with a queue behind you.
The mark
One line, one cup.
Packaging
The cup is the billboard.
Every takeaway item is a small advertisement that walks out of the door — so each one carries the mark at the size it needs to be recognised from across a street.
A menu read in twenty seconds.
Grouped the way people actually order — coffee, cold coffee, non-coffee, pastries — with prices set so nothing has to be squinted at.
Social
The same shop, on a phone.
Post and story creative built on the same palette and type as the cup in the customer's hand — so the feed and the counter are recognisably one place.
Next project
KIG7 Investment
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Fixed price, agreed in writing before anything starts. Ten days from brief to live, two rounds of changes included, and a full refund if the finished result is not right.
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