Corporate identity, judged on the documents nobody designs.
An investment group is trusted or dismissed on paperwork. A business card handed across a table, a letterhead on a signed agreement, an expense form circulated internally — these are the surfaces where a firm either looks organised or looks improvised.
The brief
Money follows people
who look organised.
Investment is a confidence business. Long before a track record can be checked, a counterparty is reading small signals — whether the card is printed properly, whether the Arabic side was set with the same care as the English.
So the mark was built for documents first: a heavy slab wordmark with a stacked block device, weighted to stay legible in one-colour print and on a fax-grade scan. Each division takes the same lockup in its own colour.
The bilingual card is the centrepiece. English and Arabic are given equal weight and matched optical alignment rather than one being treated as a translation bolted onto the back.
The system then runs into the documents most firms leave undesigned — letterhead, expense handling sheets, reimbursement reports — so internal paperwork carries the same authority as the pitch.
The mark
One group. Three divisions.
KIG7 operates as a group of companies, so the mark had to carry all of them without turning into three unrelated logos. Same slab wordmark, same stacked block device, one colour per division — a document is identifiable across a desk before anyone reads the name on it.
Stationery
Two languages, equal weight.
The card was set as one bilingual object rather than an English design with Arabic added afterwards — matched weight, matched margins, matched presence.
Documents
The paperwork nobody designs.
Letterhead and internal finance forms, built on the same grid as the card — because a firm that formats its own expense report properly is a firm that formats everything properly.
Next project
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